Creative writing?

Back after a 4 year hibernation. Actually feels more like a 4 year nap when it comes to blogging.
This is what I had written when asked to think about "About Us" for the new identity that I will be donning shortly - I know, I can see the world perspiring with anticipation. Count down has begun my friends.

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Hmmm….About Us?….Where do we start? With the dream or with how we got to dream to begin with (given our innumerable midnight brainstorming sessions)? With the Vision or the Mission or everything that comes in between the ‘V’ and ‘M(e)’?! With the philosophy or our goal of reaching a million families? With the travails of our journey so far or with the excitement in us about what lays ahead? Where DO we start?

And then as someone made a profound observation – Why start? What is start? Start means there is an end? Does the start truly come before the end?

Chuck the gyaan yaar! Read what these whackos have been up to at your own peril & enjoy their mug shots. As Dilbert puts it succinctly - "There's a fine line between genius and insanity. They have erased this line."

If there is one thing that is common across our team (apart from the genius insanity that is) it is the love we have for working with children. If you share the same passion, you can join our army of ULLUs (UnLimited Ltd. and U).

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Goes without saying that I loved it. Yes, modesty is my strong suite. 

Goes with saying that none else seemed to get it! My significantly better half remarked - "hmmm....creative writing?"